Deep Tech Marketing

Proven track record in formulating and implementing Deep Tech / Emerging Tech marketing strategies that drive startups from early stage funding to acquisition by prominent global brands.

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Strategic Marketing Expertise – Leveraging our in-depth understanding of the Deep Tech landscape, we craft and execute strategies that align with your current business stage while positioning you for future growth in the coming months and years.

Generate Lucrative and Reliable Sales Pipeline – We have demonstrated expertise generating Global 500 Client Pipeline that reliably converts into millions of dollars of closed revenue. We have pipeline performance strategies that provide high rate of return for every dollar spent; 10X+ opportunity pipeline generated versus program spending, 20X+ LTV closed revenue for new customer acquisition. We also have a clear track record of success maximizing revenue from existing customers with Account Based Marketing expertise.

Influential Deep Tech Advocacy – Advocacy plays a pivotal role in the success of Deep Tech start-ups, fostering market recognition and building a supportive ecosystem. We deliver an advocacy strategy that not only boosts visibility but also forges vital connections, opening doors to partnerships, funding, and accelerated growth.

Brand Development & Compelling Storytelling – Imagine elevating your brand’s awareness and credibility far beyond its current stage. Our proven experience includes crafting impactful storytelling and positioning strategies, along with customer advocacy and ROI reports. We have a history of establishing lucrative co-marketing relationships with global tech giants, such as Apple, Samsung, Microsoft, and more.

Connect with Enterprise Clients – Envision marketing initiatives that connect your organization with global 500 brands, even in the pre-commercial phase, paving the way for substantial revenue through customer acquisition. We have a clear track record of delivering revenue at multiples of marketing expenditures.

Deep Tech Media & Public Relations – Envision your technology being featured in top-tier media publications, podcasts, and TV shows. Our successful track record includes securing impactful editorial coverage from renowned media outlets like the New York Times, Discovery Channel, Forbes, Chicago Tribune, LA Times, and various leading vertical business publications.

Strategic Communications for Sustained Interest – A comprehensive Deep Tech communication program requires tailored contextual streams for diverse audiences, including investors, prospective customers, industry opinion leaders, and the media. Imagine a proactive communication plan reinforcing credibility, momentum, and instilling confidence in your company.

Our Deep Tech marketing strategies have propelled multiple start-ups to acquisition by global brands. We’re based in North America, and we provide marketing services that align with your business objectives and your stage of growth.

Northern Pixels Inc., has a Deep Tech Marketing track record of over 20 years. Mark M.J. Scott, President and Principal Consultant has played a key leadership role in growing diverse start-ups from early stage to acquisition by market leaders.

DistriQ Quantum Innovation Zone ($435M funding) – Quebec/Canada government engaged Northern Pixels in 2023 to develop the marketing strategy for the Quantum Zone.
Three successful start-ups:
- Optosecurity – Acquired by Toyota Group – Mark Scott was the third person onboard, to support the founders in developing the marketing / GTM strategy. The plan attracted high profile board members and investors and ended with an acquisition by Toyota
- Zero-Knowledge Systems, pioneer Cryptographic company – Acquired by AppDirect. Mark built and nurtured the marketing and communications team to meet growth objectives.
- TrueContext Inc. – The company was acquired by Battery Ventures in March 2024. The marketing strategy developed played a key role to drive revenue from $500K to $30M ARR through Enterprise Customer acquisition.
Developed & executed marketing programs for the Canadian Space Agency (RADARSAT and Micrograivity Sciences) and Rolls-Royce Aerospace, Industrial & Marine divisions.
Track record of developing, pitching and securing millions of dollars of participation for co-marketing programs with global tech brands to meet business objectives. (Apple, Salesforce, Microsoft, Samsung, AT&T, Panasonic …).
Published Business Tech Author – with 10+ stories published in Forbes Magazine/Forbes.com.
Crafted & executed a go-to-marketing strategy for a MedTech start-up, garnering powerful brand and business momentum from key opinion leader advocacy resulting in the first million dollar device stocking order by the largest medical distributor.

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Deep Tech Marketing